For Kenyan businesses that sell on WhatsApp and Instagram

The marketing team that already knows your business.

EMMA plans your month, writes your posts, ads and emails, and finds leads worth calling. You approve everything.

  • Free forever plan
  • Pay with M-Pesa
  • Nothing posts without you

How it works

1

Tell EMMA about your business

Three quick questions: what you sell, who buys, how you sound.

2

Brief her in one sentence

“December is gifting season, we need office orders.” That's enough.

3

Approve, then post

She plans, writes and finds leads. Nothing goes out until you say yes.

Everything a marketing team does

A content calendar that fills itself

Every post with its angle, copy, best time and platform.

Leads worth calling

A pipeline you can drag and drop, with the next message drafted.

Campaigns and ad copy

Budgets, audiences and ads for Meta, Google, TikTok and LinkedIn.

Email and WhatsApp follow-ups

Sequences that bring back people who asked and went quiet.

All your copy in one place

Captions, scripts and blog posts, ready to reuse.

Built for the Kenya Data Protection Act

Consent flags on every lead. Your data stays yours.

Why not just use a chat app?

A chat app
  • Forgets your business every time
  • Gives you text to copy and paste
  • No calendar, no leads, no follow-up
EMMA
  • Remembers your products, customers and calendar
  • Puts the work straight into your plan, for you to approve
  • Calendar, campaigns, leads and results in one place

Simple pricing

Free
Try EMMA on your business. No card needed.
KES 0/ month
  • 15 briefs a month
  • Content calendar, leads, email and library
  • 50 leads
  • Approve everything before it goes out
Start free
Max
Our best thinking, for growing teams and multiple brands.
KES 1,500/ month
  • 35 briefs a month on our best model
  • 40 web searches
  • 3 brands, 3 team seats
  • Pitch Jury: test offers before you spend
  • Unlimited leads
Choose Max

Pay with M-Pesa or card. Cancel any time.

Questions

Do I need a card to start?

No. Free is free, with 15 briefs a month. Upgrade with M-Pesa or a card when you need more.

Does EMMA post for me?

Not yet. EMMA plans and writes everything and you approve it, then you post. Direct posting is on the roadmap.

What's a brief?

Any request to EMMA: a month's calendar, a campaign, a follow-up sequence, a list of businesses to call. One brief can produce a lot of work.

Is my business data safe?

Your workspace is private to your account. We use it only to do your work, never to train AI models, and you can export or delete it at any time.

Can I cancel?

Any time. M-Pesa plans simply run for the 30 days you paid for. Card plans stop renewing when you cancel.

Who's behind EMMA?

LionsLane, a digital marketing agency in Nairobi, Kenya. EMMA is the product; LionsLane is the service.

Your next month of marketing, planned in minutes.

Start free